About Our Transition to Ironroot Distance

 For over ten years, TWB Running has been home to runners who want to train with intention, consistency, and purpose. What began as a one‑coach operation has grown into a full coaching team working with athletes across the country — from first‑time marathoners to competitive racers chasing breakthrough performances.

As we’ve evolved, it became clear that our name should reflect the coaching team we are today.

TWB Running is becoming Ironroot Distance.

This change isn’t about leaving anything behind. It’s about stepping into a clearer identity that represents our mission:

We are the coaching team for ambitious runners who want breakthroughs.

Ironroot Distance brings together everything we’ve built — elite‑level coaching, personalized training, high‑touch communication, and a deep commitment to helping runners improve — under a brand that reflects the strength, resilience, and growth we see in our athletes every day.

What’s Changing

• A new name

• A new logo

• Updated branding across our website, emails, and social channels

What’s Staying the Same

• Our coaching philosophy

• Our commitment to personalized, high‑touch service

• Our belief in smart, sustainable training

• The coaches you know and trust

• The values that built TWB Running

If you’ve been part of our community in any way — as an athlete, a reader, or a supporter — thank you. We’re excited to bring you along into this next chapter.